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Pronovias Group accelerates its digital transformation


Pronovias Group, the global leader in the luxury bridal sector, accelerates its digital transformation through various channels to provide better service to its customers and to brides. This is another step in the digitization process the company has been working on since its acquisition by BC Partners and which the current period of confinement has merely accelerated.


The company has launched the first digital showroom in the bridal industry, exclusively for its customers, to present the new collections of the group's brands: Pronovias, StPatrick, Nicole, White One and Lady Bird. This initiative facilitates presentation of the new styles to its customers all over the world, offering all the information necessary for placing orders (inspiration of the collection, gowns, materials, qualities, accessories, pricing) without the need to physically travel to the showroom. This will help the bridal boutiques to open their doors with their latest styles when the authorities of each country allow it. The digital showroom is already up and running worldwide everywhere but in Asia-Pacific, where it will go live on 20 April.


Pronovias Group is also providing virtual consultations to brides, offering advising from expert staff to all the brides still looking for their gown.


Amandine Ohayon, CEO of Pronovias Group comments that “in every crisis, there is an opportunity and, in our case, it has spurred us to drive the change faster than we could have imagined. In any case, the “post-corona” world will not be the same, and therefore we need to reinvent ourselves with innovation, agility and creativity.”


Pronovias Group has also made great progress in digital marketing aimed at brides, both on digital media channels and in SEO, CRM CX, web analysis, website design for mobile devices, an online appointment scheduling tool, etc. Furthermore, the current situation has accelerated the implementation of new approaches in the social media activations for the group’s brands, such as live webcasts, innovative content in collaboration with customers or influencers close to the brand in order to continue providing interesting and entertaining information to brides). It has also spurred the creation of a new B2B “e- service” platform for exchanging information with customers.


Pronovias Group Offers Free Wedding Gowns to Engaged Hospital Staff Around the World


With the novel COVID-19 impacting all aspects of the world, many — including those planning to get married — have had to shift their lives and plans. And as hospital workers maintain their presence on the frontlines of the pandemic, global bridalwear label Pronovias will be showing its support for those employed in hospitals around the world by donating wedding dresses to brides-to-be.


According to an announcement from the company, Pronovias Group’s artistic director Alessandra Rinaudo has curated “The Heroes Collection” specifically for this time, which is a wide selection of wedding dresses for these brides. This program, which began in China at the beginning of the year, has already provided many nurses and doctors with gowns. Now, Pronovias is extending their support to hospital employees worldwide.


“Donating our wedding dresses to wonderful women is the least we can do to bring happiness and joy to their wedding day, making them look and feel their best,” Pronovias chief executive officer Amandine Ohayon said in a statement.

Pronovias Group, the Barcelona-based luxury bridalwear company, is donating wedding dresses to hospital employee brides-to-be working on the frontlines of the COVID-19 pandemic.


The group started this program in China at the beginning of the year and has already provided many engaged Chinese nurses and doctors with wedding gowns. The company is now extending the effort to multiple countries worldwide.


Pronovias Group will offer wedding dresses to all betrothed hospital employees, including doctors, nurses, janitors and cafeteria staff.


Alessandra Rinaudo, artistic director of Pronovias Group, put together “The Heroes Collection” for this occasion, selecting a wide variety of wedding dresses especially for these workers. She described these workers as “soldiers, unrelenting in their battle to heal the sick.”


”It is an honor to show my support and raise awareness for all of these women doing their best to overcome this pandemic. Love will conquer all,” she said. Pronovias is using the hashtag #LoveConquersAll.


Amandine Ohayon, chief executive officer of Pronovias, added how “grateful [we are] for these heroines in hospitals around the world putting their own life at risk to save others’ lives relentlessly.”


“Donating our wedding dresses to wonderful women is the least we can to bring happiness and joy to their wedding day, making them look and feel their best,” she said.


All hospital-employed brides-to-be who assisted in this crisis are eligible for a free gown until Aug. 31. The Heroes Collection will be available exclusively in Pronovias flagship stores in Barcelona, Madrid, Sevilla, Rome, Milan, Paris, Lyon, Marseille, Lisbon, London, New York, Los Angeles, Miami, Houston and Mexico cities, as well as all Nicole stores in Italy.


For more information, please pay attention to International Fashion Fair.


Source: fashionunited


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